How returns in e-commerce affect business and how to manage returns?
Returning ordered goods from the customer is the major problem that every e-commerce site suffers from business system solutions. It greatly affects the business in many ways. When thinking about the reason for the frequent returns from the buyer’s, the main reason will be found as different product delivery other than the ordered one or the customer may get disappointed from the product as it has variation from the picture shown in the product display. Several other reasons make the buyer return the product. Various precaution methods to be taken by the e-commerce site and ways to manage those returns are discussed below.
How to manage the returns from the customers in e-commerce?
As the e-commerce customer relies only on the photograph shown on the site, they will certainly get disappointed when the received product fails to fulfil the image they had during their order. It will make the customer frustrated and they would choose product return comprehensive business system. In such cases, the e-commerce site should provide a minimum of 5 clear photographs of the product by making sure that every minute details of the product are captured clearly. The site should also provide a detailed description of the product below those pictures so that the customer could find it easy to understand the specifications and other things effectively. When the customer intends to return the product, it is wise to ask the customer, the reason for returning the product. It is also suggested to let the customers fill the column on their own about the product so that it will help in maintaining the returning of the products. The size of the product is another important reason for returns. When the description fails to give the product size, the customers will get confused. Proper size charts should be given in the description and it helps the customer to find the suitable size for them. The e-commerce site should encourage honest reviews and product ratings from previous customers who bought the same products. After looking at the pictures, the customer will certainly go to the reviews section to know the product quality. Because the honest reviews from the customers will help them to develop confidence that they are purchasing a quality product. Apart from this, the site should have an easy return policy. If the site is providing customer-cantered return policies it will increase the customers’ reliability on the site and they develop a sense of hopefulness about the site.
How returns impact the business in e-commerce?
Almost every e-commerce site provides free shipping over eligible orders. They pay for the delivery to maintain a healthy and lasting relationship with their customers. When the site continuously accepts returns from their customers, they will tend to lose their income and they may the danger of losing their clients too. It is not possible to resell the returned product. So, the site has to either go for liquidating or disposal of the complete product. Though liquidation helps to receive some amount, disposal of the products will lead to the total loss of the product and it will not fetch them anything. So, an e-commerce site needs to control the returns from its customers.