Perfect Social Media Management Solutions in the Best Format
The Social Media Manager is responsible for managing the activities on the social networks of a company digital marketing agency malaysia, a brand, an organization or even a VIP or public figure (singers, actors, sportsmen, politicians, etc.).
Let’s see what a Social Media Manager does, in more detail:
The task of the Social Media Manager is to maximize the contribution that the management of a company profile on social media makes to the company business (the ROI). Its activity is aimed, for example, at increasing the online presence, improving brand awareness and reputation, creating engagement, generating leads and retaining the public: the specific objectives vary according to the different marketing strategies.
Specifically, a Social Media Manager deals with the operational management of profiles, pages and official accounts of the company or the customer on social networks, including for example Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Snapchat, and possibly also of the company blog. Use the different social platforms to interact with users and create an active community. All these options of social media management are needed to be handled well.
The Social Media Manager analyzes and interprets the data from the web and through social media tools of analysis and listening to the network, to identify trends, hashtag and identify the target of marketing and communication activities. It then elaborates an effective brand communication strategy and chooses which social platforms to use for communication. Define then a publishing plan for the creation of content for social networks, designed specifically according to the target audience: texts, images, GIF, videos, surveys , interactive contests, viral campaigns to stimulate the interest and participation of users and increase the number of followers and shares (social media shares).
Once the social media strategy to be adopted has been defined, the typical working day of the Social Media Manager includes: the publication of posts and viral content on social profiles (as well as on the company blog, if any), monitoring of the number of followers, likes, and sharing, the search for interesting content and hot topics to share in line with the corporate brand identity, the management of relationships with bloggers and influencers. He then draws up reports on the activity carried out, to be presented to Marketing Manager.
Often the Social Media Manager also deals with the interaction with users (through messages, tweets, chats) and the moderation of comments , as well as social ads campaigns and publication of paid posts, even if properly the figures in charge of these functions they are the Community Manager and the Social Media Marketer respectively .
When it comes to managing social profiles, the ability of the Social Media Manager to promptly intervene in the event of a crisis through a Social Media Crisis Management Plan is extremely important, to protect the brand or corporate image, limit damage and above all offer answers.
To optimize daily activity, the Social Media Manager uses tools for monitoring social media and for measuring performance (such as Facebook Insights, Google Analytics and many others), tools for keyword research to optimize content in SEO optics, graphics and video-making programs , and software to plan the publication of posts on multiple channels. Furthermore, the implementation of the social strategy may require the collaboration of other professional figures of the marketing and communication team, such as the copywriter, web graphic designer or video-maker.